New market entries are a fact of life. Multinationals invest huge sums to expand to new markets, small firms grow and turn into serious competitors; start-ups attack established incumbents. The resulting changes in competitive dynamics often have lasting effects on the entire industry. And every single market follows different rules: lots of good reasons why incumbents should think carefully about what the most promising response to new entries will be. Three case examples illustrate this point.
Spotlight on the Basic Materials, Chemicals, and Health Care Industries
Quarterly Insights on Strategy and Market Dynamics
Issue October 2010
by Hagen Lindstädt, Kerstin Fehre
